CONCEPT - DUTCH DESIGN - THE REAL WINE GUM
Designer: Mireille Reuling, Amsterdam
VINOOS creates edible wine as Real WINE Gums, literally! A totally new and exclusive Dutch Design inspired
by wine, art, storytelling and social responsibility. Available are a white Chardonnay, a Rosé wine, a red Merlot
and a Sparkling Premium. Not a candy for children, but an adult luxury happiness for the extraordinary market
and for the high-end hospitality. A Sauvignon blanc and Whisky Premium will be launched soon.
The concept was started in the world of design. One of the founders developed it at the Academy of Arts in
Amsterdam. The Real WINE Gum reflects the role of wine, captured in a tiny gift box. Delivering an experience,
inviting people to talk and being together.
These days we pay too little attention to spending quality time with family and friends. VINOOS calls this: WE-
Time. The essential role of wine is connecting people to communicate. It delivers an experience of all the senses.
Wine connects. People are busy and loose their curiosity for each other. This is one of the points of ‘criticism’
The Real WINE Gum tries to reflect to the world. This design tries to re-connect people by packing a dialogue in
beautiful little gift packages.
The founders are two talented financial and creative women who share a passion for wine and believe in the
importance of brand experience by innovative concepts. Today, wine is hip and a trendy experience for people
and customers. Successful branding means delivering an experience that feels both complete and consistent. This
concept has it all.
The WINE gums are suitable for vegetarians and vegans and without artificial colors. They are free of alcohol,
gluten, fat, nuts, gelatine and lactose. We work with worlds best and exclusive flavor creators. Driven by
passionate people who create tailored products of the highest quality. (FSSC 22000 certification; highest
standards of food processing sector)